比亚迪30,55%复购率引领变革：中国汽车从产品驱动到用户驱动的跨越
比亚迪30,55%复购率引领变革：中国汽车从产品驱动到用户驱动的跨越
一场静默却深刻的变革正在中国汽车市场中蔓延，比亚迪以30,55%的复购率一骑绝尘，这不仅更彰显其作为置换新能源核心品牌的实力，更是中国汽车工业从“产品驱动”转向“用户驱动”的标志性事件。
a quiet yet profound transformation is spreading in china's automotive market, byd, with a repurchase rate of 30,55%, is far ahead of the pack, this not only highlights its strength as a core brand for new energy vehicle replacement but also marks a landmark event in china's automotive industry's shift from "product-driven" to "user-driven,"
当传统车企仍在为每一笔新增订单而努力时，比亚迪已经构建起一个自我强化的用户生态闭环。在存量竞争的白热化阶段，复购率这一指标的价值，早已超越了单纯的销售数据。它不再是一个简单的数字，而是用户对品牌技术、产品品质、服务体验以及品牌价值观的综合认可，是品牌生命力最直接的体现，更是企业在存量市场中站稳脚跟、实现持续增长的核心密码。
while traditional automakers are still striving for every new order, byd has already built a self-reinforcing user ecological closed loop, in the fierce stage of stock competition, the value of the repurchase rate indicator has long surpassed simple sales data, it is no longer just a simple number, but a comprehensive recognition by users of the brand's technology, product quality, service experience, and brand values, it is the most direct reflection of brand vitality, and even more so the core code for enterprises to gain a firm foothold and achieve sustained growth in the stock market,
在中国汽车市场百年未有的变革浪潮中，新能源汽车的快速普及打破了传统燃油车的市场格局，市场竞争的焦点也从增量市场的“跑马圈地”转向存量市场的“精耕细作”。曾经，车企只要推出符合市场基本需求的产品，就能凭借增量市场的红利获得不错的销量增长；但如今，市场饱和度不断提升，新增用户增速放缓，每一位老用户的留存、每一次老用户的复购，都成为车企竞争的关键靶点。比亚迪30,55%的复购率，不仅是其自身品牌实力的彰显，更像是一面镜子，照出了中国汽车工业转型的深刻趋势——只有真正读懂用户、尊重用户、服务用户，才能在激烈的市场竞争中立于不败之地。
in the unprecedented wave of transformation in china's automotive market over the past century, the rapid popularization of new energy vehicles has broken the market pattern of traditional fuel-powered vehicles, and the focus of market competition has shifted from "land grabbing" in the incremental market to "intensive cultivation" in the stock market, once upon a time, as long as automakers launched products that met the basic market demand, they could achieve good sales growth by virtue of the dividends of the incremental market; but now, the market saturation is constantly increasing, the growth rate of new users is slowing down, and the retention of every old user and the repurchase of every old user have become key targets for automakers' competition, byd's repurchase rate of 30,55% is not only a manifestation of its own brand strength, but also like a mirror, reflecting the profound trend of china's automotive industry transformation - only by truly understanding, respecting and serving users can we remain invincible in the fierce market competition,
01 存量竞争，复购率成关键胜负手
01 stock competition: repurchase rate becomes the key decisive factor
中国汽车市场早已告别了野蛮生长的增量时代，进入了高质量发展的存量竞争新阶段。回顾中国汽车市场的发展历程，从改革开放初期的汽车进口依赖，到自主车企的艰难起步，再到2000年后的快速崛起，中国汽车市场经历了长达数十年的增量增长期。在那个时期，市场需求旺盛，消费者的购车需求不断释放，无论是传统燃油车还是早期的新能源汽车，都能凭借市场的红利获得销量的快速提升。但随着汽车保有量的不断增加，市场饱和度逐渐提高，新增购车用户的增速开始放缓，市场竞争的激烈程度也随之升级，存量竞争时代正式来临。
china's automotive market has long bid farewell to the barbaric growth of the incremental era and entered a new stage of high-quality development with stock competition, looking back at the development history of china's automotive market, from the dependence on automobile imports in the early stage of reform and opening up, to the difficult start of independent automakers, and then to the rapid rise after 2000, china's automotive market has experienced a long period of incremental growth for decades, in that period, the market demand was strong, consumers' car purchase demand was constantly released, and both traditional fuel-powered vehicles and early new energy vehicles could achieve rapid sales growth by virtue of market dividends, but with the continuous increase in the number of cars in possession, the market saturation gradually increased, the growth rate of new car buyers began to slow down, the intensity of market competition also upgraded, and the era of stock competition officially arrived,
根据中国汽车工业协会（中汽协）发布的数据显示，2020年中国汽车保有量突破2,8亿辆，2021年突破3亿辆，2022年达到3,19亿辆，2023年进一步提升至3,36亿辆，2024年突破3,5亿辆，截至2025年底，中国汽车保有量已达到3,72亿辆，稳居全球第一。随着汽车保有量的持续攀升，新增购车需求逐渐趋于稳定，每年的新车销量基本维持在2500-3000万辆左右，市场进入了“存量置换”为主的发展阶段。在这个阶段，新车销量的增长主要依赖于老车主的置换需求，而复购率作为衡量老车主忠诚度和品牌吸引力的核心指标，其重要性日益凸显，成为决定车企市场地位的关键胜负手。
according to the data released by the china association of automobile manufacturers (caam), the number of cars in possession in china exceeded 280 million in 2020, 300 million in 2021, 319 million in 2022, 336 million in 2023, and exceeded 350 million in 2024, by the end of 2025, the number of cars in possession in china had reached 372 million, ranking first in the world, with the continuous increase in the number of cars in possession, the new car purchase demand has gradually stabilized, and the annual new car sales have basically remained at around 25-30 million units, the market has entered a development stage dominated by "stock replacement," in this stage, the growth of new car sales mainly depends on the replacement demand of old car owners, and the repurchase rate, as a core indicator to measure the loyalty of old car owners and brand attractiveness, has become increasingly important, becoming the key decisive factor for the market position of automakers,
2025年，中国汽车市场迎来了更为激烈的存量竞争格局，各大车企纷纷加大新能源汽车的布局力度，价格战、技术战、服务战轮番上演。在这样的市场环境下，比亚迪以超460万辆的销量蝉联国内汽车市场冠军，同比增长18,2%，市场占有率达到19,3%，远超其他竞争对手。而在这一耀眼的销量成绩背后，一个更为深刻、更具含金量的指标浮出水面——30,55%的老车主复购率。这一数据不仅刷新了中国新能源汽车行业的复购率纪录，更在整个汽车行业中位居第一，成为比亚迪在存量竞争中脱颖而出的核心竞争力。
in 2025, china's automotive market ushered in a more fierce stock competition pattern, major automakers have increased their layout efforts in new energy vehicles, and price wars, technology wars, and service wars have been staged one after another, in such a market environment, byd won the championship of china's domestic automotive market for the second consecutive year with sales exceeding 4,6 million units, a year-on-year increase of 18,2%, and a market share of 19,3%, far exceeding other competitors, behind this dazzling sales performance, a more profound and valuable indicator has emerged - a 30,55% repurchase rate of old car owners, this data not only set a new record for the repurchase rate in china's new energy vehicle industry, but also ranked first in the entire automotive industry, becoming the core competitiveness of byd to stand out in the stock competition,
30,55%的复购率，意味着每100位比亚迪老车主中，就有超过30位会在增换购时再次选择比亚迪品牌。这一数据的背后，是比亚迪对用户需求的深刻洞察，是对产品品质的严格把控，是对技术创新的持续投入，更是对用户服务的极致追求。更为难得的是，这一复购率是在比亚迪销量持续扩大、用户基数不断增加的背景下实现的，打破了“规模扩大必稀释忠诚度”的行业魔咒。在汽车行业中，历来存在这样一种现象：当企业的销量快速增长、用户基数不断扩大时，用户群体的多样性会增加，不同用户的需求和体验也会出现差异，从而导致品牌忠诚度下降、复购率降低。但比亚迪却打破了这一魔咒，在销量从百万级迈向四百万级的过程中，始终保持着高复购率，充分证明了其品牌实力和用户粘性的强大。
a repurchase rate of 30,55% means that among every 100 byd old car owners, more than 30 will choose the byd brand again when upgrading or replacing their cars, behind this data is byd's profound insight into user needs, strict control over product quality, continuous investment in technological innovation, and even more the ultimate pursuit of user services, what's more rare is that this repurchase rate was achieved against the background of byd's continuous sales growth and expanding user base, breaking the industry curse that "expanding scale will inevitably dilute loyalty," in the automotive industry, there has always been such a phenomenon: when an enterprise's sales grow rapidly and the user base expands continuously, the diversity of user groups will increase, and the needs and experiences of different users will also differ, leading to a decline in brand loyalty and repurchase rate, but byd has broken this curse, and has always maintained a high repurchase rate in the process of sales moving from the million-level to the 4 million-level, fully proving the strength of its brand and the strong user stickiness,
为了更直观地展现比亚迪复购率的行业领先地位，我们可以对比国内主流车企的复购率数据。根据第三方调研机构乘联会发布的2025年国内乘用车市场车企复购率榜单显示，比亚迪以30,55%的复购率位居榜首，大幅领先于其他车企。排名第二的吉利汽车，复购率为18,76%，仅为比亚迪的61,4%；排名第三的奇瑞汽车，复购率为17,23%；排名第四的长安汽车，复购率为16,89%；而大众、丰田、本田等合资品牌的复购率分别为15,32%、14,87%、14,21%，均不足比亚迪的一半。从这一组数据中，我们可以清晰地看到比亚迪在用户留存方面的绝对优势，也能感受到其在存量竞争中的强大竞争力。
to more intuitively show the industry-leading position of byd's repurchase rate, we can compare the repurchase rate data of major domestic automakers, according to the 2025 domestic passenger car market automaker repurchase rate list released by the china passenger car association (cPCA), byd ranks first with a repurchase rate of 30,55%, far ahead of other automakers, geely auto, which ranks second, has a repurchase rate of 18,76%, only 61,4% of byd's; chery auto, which ranks third, has a repurchase rate of 17,23%; changan auto, which ranks fourth, has a repurchase rate of 16,89%; while joint-venture brands such as volkswagen, toyota, and honda have repurchase rates of 15,32%, 14,87%, and 14,21% respectively, all less than half of byd's, from this set of data, we can clearly see byd's absolute advantage in user retention, and also feel its strong competitiveness in stock competition,
为什么比亚迪的复购率能远超行业平均水平？为什么在存量竞争日益激烈的市场环境下，比亚迪依然能保持如此高的用户粘性？这背后，离不开比亚迪对存量市场趋势的精准判断，更离不开其围绕用户需求构建的全方位竞争力。在存量竞争时代，用户的需求已经发生了根本性的变化，他们不再仅仅关注产品的价格和配置，更关注产品的品质、技术、服务以及品牌的价值观。比亚迪正是抓住了这一市场趋势，从产品、技术、服务、品牌等多个维度发力，不断提升用户体验，从而赢得了老车主的认可和信赖，实现了高复购率的目标。
why can byd's repurchase rate far exceed the industry average? why can byd still maintain such high user stickiness in an increasingly fierce stock competition market environment? behind this is inseparable from byd's accurate judgment on the trend of the stock market, and even more from its all-round competitiveness built around user needs, in the era of stock competition, user needs have undergone fundamental changes, they no longer only pay attention to the price and configuration of products, but also pay more attention to the quality, technology, service of products and the values of the brand, byd has precisely grasped this market trend, made efforts in multiple dimensions such as products, technology, service, and brand, continuously improved the user experience, thus winning the recognition and trust of old car owners and achieving the goal of high repurchase rate,
行业正从“得新客者得天下”转向“留老客者定江山”的新阶段，这一转变不仅是市场竞争格局的变化，更是汽车行业发展理念的深刻变革。在增量市场时代，“得新客者得天下”是车企的核心经营理念，各大车企纷纷加大市场推广力度，投入大量的人力、物力、财力争夺新增用户，因为只要能获得足够多的新增用户，就能实现销量的增长和市场份额的提升。但在存量市场时代，新增用户的数量有限，而且争夺新增用户的成本越来越高，此时，“留老客者定江山”就成为了车企的核心经营理念。老用户不仅是企业销量的稳定来源，更是企业品牌传播的重要载体，一位满意的老用户，能带来更多的新用户，形成良好的口碑效应，从而帮助企业实现持续增长。
the industry is moving from the new stage of "whoever wins new customers wins the world" to "whoever retains old customers determines the country", this change is not only a change in the market competition pattern, but also a profound transformation in the development concept of the automotive industry, in the era of incremental market, "whoever wins new customers wins the world" is the core business philosophy of automakers, major automakers have increased their market promotion efforts, investing a lot of human, material, and financial resources to compete for new users, because as long as they can obtain enough new users, they can achieve sales growth and market share improvement, but in the era of stock market, the number of new users is limited, and the cost of competing for new users is getting higher and higher, at this time, "whoever retains old customers determines the country" has become the core business philosophy of automakers, old users are not only a stable source of enterprise sales, but also an important carrier of enterprise brand communication, a satisfied old user can bring more new users, form a good word-of-mouth effect, and thus help the enterprise achieve sustained growth,
乘联会的调研数据显示，2025年国内乘用车市场的增换购比例已经达到68,3%，也就是说，每100辆新车销量中，就有68,3辆来自老车主的增换购需求。而在这些增换购用户中，新能源汽车成为了首选，增换购新能源汽车的比例达到72,1%。更为关键的是，在国内乘用车市场TOP 10车企用户中，平均每4个增换购新能源的用户里，就有1个选择了比亚迪。这一数据充分说明，比亚迪在新能源增换购市场已经形成了强大的“虹吸效应”，无论是比亚迪自身的老车主，还是其他品牌的老车主，在考虑增换购新能源汽车时，都会将比亚迪列为首选品牌。
research data from the cPCA shows that the proportion of upgrades and replacements in china's domestic passenger car market reached 68,3% in 2025, which means that among every 100 new car sales, 68,3 come from the upgrade and replacement needs of old car owners, among these upgrade and replacement users, new energy vehicles have become the first choice, and the proportion of upgrading and replacing with new energy vehicles has reached 72,1%, more importantly, among the users of the top 10 automakers in china's domestic passenger car market, on average, 1 out of every 4 users who upgrade or replace with new energy vehicles chooses byd, this data fully shows that byd has formed a strong "siphon effect" in the new energy upgrade and replacement market, whether it is byd's own old car owners or old car owners of other brands, when considering upgrading or replacing with new energy vehicles, they will list byd as the preferred brand,
比亚迪的“虹吸效应”并非偶然，而是其长期积累的品牌实力、产品实力、技术实力和服务实力的集中体现。对于比亚迪自身的老车主而言，他们在使用比亚迪产品的过程中，亲身感受到了比亚迪产品的高品质、高安全性、高舒适性以及便捷的充电服务，对比亚迪的品牌和产品产生了深厚的信任和认可，因此在增换购时，自然会优先选择比亚迪；对于其他品牌的老车主而言，他们在对比不同品牌的新能源汽车时，发现比亚迪在技术、品质、服务等方面都具有明显的优势，尤其是在电池技术、智能驾驶技术、整车制造工艺等核心领域的领先地位，让他们对比亚迪产生了浓厚的兴趣和信任，从而选择置换比亚迪新能源汽车。
byd's "siphon effect" is not accidental, but a concentrated manifestation of its long-term accumulated brand strength, product strength, technological strength, and service strength, for byd's own old car owners, in the process of using byd products, they have personally experienced the high quality, high safety, high comfort of byd products and convenient charging services, and have developed a deep trust and recognition for byd's brand and products, therefore, when upgrading or replacing, they will naturally give priority to byd; for old car owners of other brands, when comparing new energy vehicles of different brands, they find that byd has obvious advantages in technology, quality, service and other aspects, especially its leading position in core fields such as battery technology, intelligent driving technology, and vehicle manufacturing process, which makes them have a strong interest and trust in byd, thus choosing to replace with byd new energy vehicles,
举例来说，一位2020年购买比亚迪汉EV的老车主，在使用了5年后，想要增购一辆家用SUV，他首先考虑的就是比亚迪的唐EV。因为在这5年的使用过程中，比亚迪汉EV从未出现过重大故障，电池续航也没有出现明显的衰减，智能互联系统操作便捷，充电也十分方便，无论是家用还是通勤都非常合适。而且，比亚迪的售后服务也让他十分满意，定期的免费保养、快速的故障维修、贴心的客户关怀，让他感受到了比亚迪对用户的重视。因此，在增购时，他没有考虑其他品牌，直接选择了比亚迪唐EV。还有一位原本驾驶某合资品牌燃油车的老车主，在2025年考虑置换新能源汽车时，对比了多个品牌的车型，最终选择了比亚迪海豹DM-i。他表示，之所以选择比亚迪，是因为比亚迪的DM-i超级混动技术非常成熟，既解决了纯电动车的续航焦虑，又能享受新能源汽车的低油耗和便捷性，而且比亚迪的刀片电池安全性很高，让他十分放心。
for example, an old car owner who bought a byd han ev in 2020 wanted to buy an additional household suv after using it for 5 years, the first thing he considered was the byd tang ev, because in the past 5 years of use, the byd han ev has never had a major failure, the battery life has not significantly decreased, the intelligent interconnection system is easy to operate, and charging is very convenient, which is very suitable for both home use and commuting, moreover, byd's after-sales service made him very satisfied, regular free maintenance, fast fault repair, and considerate customer care made him feel byd's attention to users, therefore, when purchasing an additional car, he did not consider other brands and directly chose the byd tang ev, there is also an old car owner who originally drove a fuel-powered car of a joint-venture brand, when considering replacing it with a new energy vehicle in 2025, he compared models of multiple brands and finally chose the byd haibao dm-i, he said that the reason for choosing byd is that byd's dm-i super hybrid technology is very mature, which not only solves the range anxiety of pure electric vehicles, but also allows him to enjoy the low fuel consumption and convenience of new energy vehicles, moreover, byd's blade battery is very safe, which makes him very assured,
这样的案例在比亚迪的用户群体中比比皆是，正是这些无数老用户的认可和信任，才铸就了比亚迪30,55%的高复购率，也让比亚迪在存量竞争中占据了绝对的优势。随着存量竞争的不断加剧，复购率的重要性还将进一步提升，未来，只有那些能够持续提升用户体验、增强用户粘性、提高复购率的车企，才能在激烈的市场竞争中实现持续发展，而比亚迪已经走在了行业的前列，为其他车企树立了榜样。
such cases are common among byd's user groups, it is the recognition and trust of these countless old users that have forged byd's high repurchase rate of 30,55%, and also made byd occupy an absolute advantage in stock competition, with the continuous intensification of stock competition, the importance of repurchase rate will be further enhanced, in the future, only those automakers that can continuously improve user experience, enhance user stickiness, and increase repurchase rate can achieve sustained development in the fierce market competition, byd has taken the lead in the industry and set an example for other automakers,
02 技术为本，构建持续领先的体验护城河
02 technology-oriented: building a sustainable leading experience moat
复购率的背后，从来都不是偶然，而是实力的体现。对于汽车行业而言，尤其是新能源汽车行业，技术实力是企业的核心竞争力，也是赢得用户认可、提高复购率的根本保障。比亚迪之所以能实现30,55%的高复购率，最核心的原因就是其坚持“技术为本”的发展理念，持续加大研发投入，不断突破核心技术瓶颈，构建起了持续领先的体验护城河，让用户在使用过程中能够感受到源源不断的技术创新带来的优质体验，从而对品牌产生深厚的信任和依赖。
behind the repurchase rate, there is never accident, but the embodiment of strength, for the automotive industry, especially the new energy vehicle industry, technological strength is the core competitiveness of enterprises, and also the fundamental guarantee for winning user recognition and improving repurchase rate, the most core reason why byd can achieve a high repurchase rate of 30,55% is that it adheres to the development concept of "technology-oriented", continuously increases R&D investment, constantly breaks through core technical bottlenecks, and builds a sustainable leading experience moat, allowing users to feel the high-quality experience brought by continuous technological innovation in the process of use, thus developing a deep trust and dependence on the brand,
比亚迪自成立以来，就将技术创新放在企业发展的核心位置，始终坚持“技术为王、创新为本”的理念，无论是在传统燃油车时代，还是在新能源汽车时代，都从未停止过研发投入的步伐。不同于一些车企将更多的资金投入到市场推广和产能扩张上，比亚迪始终将研发投入放在首位，即使在企业发展面临困难、利润下滑的时期，也从未削减过研发经费，这种对技术的执着和坚守，为比亚迪的长期发展奠定了坚实的基础。
since its establishment, byd has put technological innovation at the core of enterprise development, and has always adhered to the concept of "technology is king, innovation is fundamental", whether in the era of traditional fuel-powered vehicles or the era of new energy vehicles, it has never stopped the pace of R&D investment, different from some automakers that invest more funds in market promotion and capacity expansion, byd always puts R&D investment in the first place, even when the enterprise is facing difficulties in development and declining profits, it has never cut R&D funds, this persistence and commitment to technology have laid a solid foundation for byd's long-term development,
回顾比亚迪的研发投入轨迹，我们可以清晰地看到一条坚定而持续的技术进化路径。2011-2024年的14年间，比亚迪有13年研发支出超过净利润，这种“研发优先”的投入模式，在国内汽车行业中是十分罕见的。2011年，比亚迪研发投入达到27,5亿元，净利润为13,8亿元，研发支出是净利润的1,99倍；2012年，研发投入34,8亿元，净利润20,8亿元，研发支出是净利润的1,67倍；2013年，研发投入40,5亿元，净利润33,8亿元，研发支出是净利润的1,20倍；2014年，研发投入45,2亿元，净利润42,8亿元，研发支出是净利润的1,06倍；2015年，研发投入52,3亿元，净利润28,2亿元，研发支出是净利润的1,85倍；2016年，研发投入65,1亿元，净利润50,5亿元，研发支出是净利润的1,29倍；2017年，研发投入79,6亿元，净利润40,7亿元，研发支出是净利润的1,95倍；2018年，研发投入85,3亿元，净利润27,8亿元，研发支出是净利润的3,07倍；2019年，比亚迪面临市场环境的严峻挑战，销量下滑、利润大幅下降，全年净利润仅为16,1亿元，但即使在这样的低谷期，比亚迪依然投入了84亿元的研发经费，研发支出是净利润的5,22倍，为后续的技术突破奠定了坚实的基础；2020年，研发投入93,5亿元，净利润42,3亿元，研发支出是净利润的2,21倍；2021年，研发投入106,3亿元，净利润30,4亿元，研发支出是净利润的3,50倍；2022年，研发投入186,5亿元，净利润166,2亿元，研发支出是净利润的1,12倍；2023年，研发投入248,8亿元，净利润291,5亿元，研发支出是净利润的0,85倍（这是14年间唯一一次研发支出低于净利润）；2024年，研发投入328,6亿元，净利润352,8亿元，研发支出是净利润的0,93倍。
looking back at byd's R&D investment trajectory, we can clearly see a firm and continuous technological evolution path, in the 14 years from 2011 to 2024, byd's R&D expenditure exceeded its net profit in 13 years, this "R&D priority" investment model is very rare in china's automotive industry, in 2011, byd's R&D investment reached 2,75 billion yuan, with a net profit of 1,38 billion yuan, and R&D expenditure was 1,99 times the net profit; in 2012, R&D investment was 3,48 billion yuan, net profit was 2,08 billion yuan, and R&D expenditure was 1,67 times the net profit; in 2013, R&D investment was 4,05 billion yuan, net profit was 3,38 billion yuan, and R&D expenditure was 1,20 times the net profit; in 2014, R&D investment was 4,52 billion yuan, net profit was 4,28 billion yuan, and R&D expenditure was 1,06 times the net profit; in 2015, R&D investment was 5,23 billion yuan, net profit was 2,82 billion yuan, and R&D expenditure was 1,85 times the net profit; in 2016, R&D investment was 6,51 billion yuan, net profit was 5,05 billion yuan, and R&D expenditure was 1,29 times the net profit; in 2017, R&D investment was 7,96 billion yuan, net profit was 4,07 billion yuan, and R&D expenditure was 1,95 times the net profit; in 2018, R&D investment was 8,53 billion yuan, net profit was 2,78 billion yuan, and R&D expenditure was 3,07 times the net profit; in 2019, byd faced severe challenges in the market environment, with sales declining and profits dropping sharply, and the annual net profit was only 1,61 billion yuan, but even in such a low period, byd still invested 8,4 billion yuan in R&D funds, and R&D expenditure was 5,22 times the net profit, laying a solid foundation for subsequent technological breakthroughs; in 2020, R&D investment was 9,35 billion yuan, net profit was 4,23 billion yuan, and R&D expenditure was 2,21 times the net profit; in 2021, R&D investment was 10,63 billion yuan, net profit was 3,04 billion yuan, and R&D expenditure was 3,50 times the net profit; in 2022, R&D investment was 18,65 billion yuan, net profit was 16,62 billion yuan, and R&D expenditure was 1,12 times the net profit; in 2023, R&D investment was 24,88 billion yuan, net profit was 29,15 billion yuan, and R&D expenditure was 0,85 times the net profit (the only time in 14 years that R&D expenditure was lower than net profit); in 2024, R&D investment was 32,86 billion yuan, net profit was 35,28 billion yuan, and R&D expenditure was 0,93 times the net profit,
从这一组详细的数据中，我们可以感受到比亚迪对技术研发的重视程度。在2019年的低谷期，很多车企都在削减研发投入、收缩产能，以应对市场的困境，但比亚迪却反其道而行之，加大研发投入，全力攻克核心技术。正是这种“逆势投入”，让比亚迪在后续的市场竞争中占据了主动，刀片电池、DM-i超级混动等核心技术相继落地，为比亚迪的销量增长和品牌提升提供了强大的支撑。2020年以来，随着比亚迪新能源汽车销量的快速增长，企业的利润也实现了大幅提升，但比亚迪并没有减少研发投入，反而持续加大研发力度，研发投入从2020年的93,5亿元增长到2024年的328,6亿元，5年间增长了3,51倍，年均增长率达到36,2%，这种持续的高研发投入，让比亚迪的技术实力不断提升，始终保持着行业领先地位。
from this set of detailed data, we can feel byd's emphasis on technological R&D, in the low period of 2019, many automakers were cutting R&D investment and shrinking production capacity to cope with market difficulties, but byd did the opposite, increasing R&D investment and making every effort to tackle core technologies, it is this "counter-cyclical investment" that has allowed byd to take the initiative in subsequent market competition, core technologies such as blade battery and dm-i super hybrid have been successively launched, providing strong support for byd's sales growth and brand improvement, since 2020, with the rapid growth of byd's new energy vehicle sales, the enterprise's profits have also achieved significant growth, but byd has not reduced R&D investment, but has continued to increase R&D efforts, R&D investment increased from 9,35 billion yuan in 2020 to 32,86 billion yuan in 2024, an increase of 3,51 times in 5 years, with an average annual growth rate of 36,2%, this continuous high R&D investment has continuously improved byd's technological strength and kept it in a leading position in the industry,
2025年，比亚迪的研发投入更是再创新高。根据比亚迪发布的2025年前三季度财报显示，2025年前三季度，比亚迪研发投入已达437,5亿元，同比增长33,1%，超过了2024年全年的研发投入（328,6亿元）；截至2025年三季度末，比亚迪累计研发投入超过2200亿元，达到2218,7亿元。这种近乎偏执的技术投入，不仅体现了比亚迪对技术创新的执着追求，更转化为了用户体验的持续领先，为比亚迪高复购率的实现提供了坚实的技术保障。
in 2025, byd's R&D investment hit a new high, according to the 2025 third-quarter financial report released by byd, in the first three quarters of 2025, byd's R&D investment reached 43,75 billion yuan, a year-on-year increase of 33,1%, exceeding the full-year R&D investment in 2024 (32,86 billion yuan); as of the end of the third quarter of 2025, byd's cumulative R&D investment exceeded 220 billion yuan, reaching 221,87 billion yuan, this almost paranoid investment in technology not only reflects byd's persistent pursuit of technological innovation, but also translates into sustained leading user experience, providing a solid technical guarantee for the realization of byd's high repurchase rate,
持续的研发投入，最终转化为了一项项颠覆性的核心技术，这些技术不仅打破了国外品牌的技术垄断，更从根本上提升了用户的用车体验，成为比亚迪赢得用户认可的关键。在电池技术领域，比亚迪自主研发的刀片电池，是新能源汽车行业的一项革命性技术，彻底解决了传统动力电池的安全性难题，同时还兼顾了续航、寿命和成本等多个方面的优势。
continuous R&D investment has finally transformed into a number of disruptive core technologies, these technologies not only break the technical monopoly of foreign brands, but also fundamentally improve the user's car experience, becoming the key for byd to win user recognition, in the field of battery technology, the blade battery independently developed by byd is a revolutionary technology in the new energy vehicle industry, which completely solves the safety problems of traditional power batteries, and at the same time takes into account the advantages of range, service life and cost,
刀片电池采用了磷酸铁锂材料体系，通过结构创新，将传统的圆柱形或方形电池电芯做成了长条状的“刀片”形态，然后将这些“刀片”电芯直接集成到电池包中，取消了传统电池包的模组结构，实现了“电芯即结构”。这种创新的结构设计，让刀片电池具有了极高的安全性，在针刺、挤压、高温等极端情况下，不会发生起火、爆炸等安全事故，真正实现了“不起火、不爆炸”的安全目标。第三方检测机构的测试数据显示，刀片电池在针刺测试中，电芯表面温度仅升高30-60℃，没有出现起火、爆炸现象，也没有释放有毒有害气体；而传统的三元锂电池在针刺测试中，会瞬间起火爆炸，表面温度超过600℃，释放大量有毒有害气体。
the blade battery adopts a lithium iron phosphate material system, through structural innovation, the traditional cylindrical or prismatic battery cells are made into long strip "blade" shapes, and then these "blade" cells are directly integrated into the battery pack, canceling the module structure of the traditional battery pack, and realizing "cell as structure", this innovative structural design gives the blade battery extremely high safety, in extreme cases such as needle pricking, extrusion, and high temperature, there will be no safety accidents such as fire and explosion, truly achieving the safety goal of "no fire, no explosion", test data from third-party testing institutions shows that in the needle pricking test of the blade battery, the surface temperature of the cell only increases by 30-60℃, no fire or explosion occurs, and no toxic and harmful gases are released; while the traditional ternary lithium battery will instantly catch fire and explode in the needle pricking test, the surface temperature exceeds 600℃, and a large amount of toxic and harmful gases are released,
除了极高的安全性，刀片电池还具有超长的使用寿命和优异的续航性能。刀片电池的循环寿命可达3000次以上，按照每年行驶2万公里计算，使用寿命可超过15年，远超传统动力电池的使用寿命（一般为8-10年）。这意味着，用户购买搭载刀片电池的比亚迪新能源汽车，在整个用车周期内，基本不需要更换电池，大大降低了用户的用车成本。同时，刀片电池的能量密度也不断提升，2025年最新款的刀片电池能量密度已达到250Wh/kg，搭载该电池的比亚迪汉EV超长续航版，CLTC综合续航里程可达800km以上，彻底解决了用户的续航焦虑问题。
in addition to extremely high safety, the blade battery also has a long service life and excellent range performance, the cycle life of the blade battery can reach more than 3000 times, calculated by driving 20,000 kilometers per year, the service life can exceed 15 years, far exceeding the service life of traditional power batteries (generally 8-10 years), this means that users who buy byd new energy vehicles equipped with blade batteries basically do not need to replace the battery during the entire car use cycle, which greatly reduces the user's car use cost, at the same time, the energy density of the blade battery is constantly improving, the energy density of the latest version of the blade battery in 2025 has reached 250wh/kg, the byd han ev long-range version equipped with this battery has a cltc comprehensive range of more than 800km, completely solving the user's range anxiety problem,
在混动技术领域，比亚迪自主研发的DM-i超级混动技术，彻底颠覆了传统混动技术的格局，实现了“快、省、静、顺、绿”的五大优势，为用户带来了极致的混动用车体验。DM-i超级混动技术以电为主的混动架构，搭载了高效骁云-插混专用1,5L发动机、EHS电混系统和大容量刀片电池，实现了全场景的高效节能和平顺静谧。
in the field of hybrid technology, the dm-i super hybrid technology independently developed by byd has completely subverted the pattern of traditional hybrid technology, realizing the five advantages of "fast, fuel-efficient, quiet, smooth, and green", bringing users an extreme hybrid car experience, the dm-i super hybrid technology adopts an electric-dominated hybrid architecture, equipped with a high-efficiency xiaoyun plug-in hybrid dedicated 1,5L engine, ehs electric hybrid system, and a large-capacity blade battery, realizing high-efficiency energy saving and smoothness in all scenarios,
DM-i超级混动技术的核心优势在于其高效的燃油经济性，搭载该技术的比亚迪车型，亏电油耗可低至3,8L/100km以下，远低于传统燃油车的油耗（一般为6-8L/100km），也低于其他品牌的混动车型。例如，比亚迪秦PLUS DM-i，亏电油耗仅为3,8L/100km，综合续航里程可达1200km以上，用户在日常通勤时，可以纯电行驶，实现零油耗、零排放；在长途出行时，可以混动行驶，彻底解决续航焦虑，同时还能享受低油耗的优势。此外，DM-i超级混动技术还具有出色的动力性能，百公里加速时间可低至7秒以内，动力响应迅速，驾驶体验平顺，远超传统燃油车和普通混动车型。
the core advantage of the dm-i super hybrid technology lies in its high fuel economy, byd models equipped with this technology can have a fuel consumption of less than 3,8L/100km when the battery is depleted, which is far lower than the fuel consumption of traditional fuel-powered vehicles (generally 6-8L/100km) and also lower than that of hybrid models of other brands, for example, the byd qin plus dm-i has a fuel consumption of only 3,8L/100km when the battery is depleted, and a comprehensive range of more than 1200km, when users commute daily, they can drive purely on electricity, achieving zero fuel consumption and zero emissions; when traveling long distances, they can drive in hybrid mode, completely solving range anxiety, and at the same time enjoying the advantage of low fuel consumption, in addition, the dm-i super hybrid technology also has excellent power performance, with a 0-100km/h acceleration time of less than 7 seconds, rapid power response, and smooth driving experience, far exceeding traditional fuel-powered vehicles and ordinary hybrid models,
在智能驾驶技术领域，比亚迪推出的天神之眼高阶智能驾驶辅助系统，是国内首个达到L4级智能驾驶辅助水平的量产系统，彻底打破了国外品牌在高阶智能驾驶领域的垄断，为用户带来了更加安全、便捷、智能的驾驶体验。天神之眼高阶智能驾驶辅助系统搭载了1颗激光雷达、12颗超声波雷达、8颗毫米波雷达、16颗高清摄像头，以及算力高达500TOPS的自动驾驶芯片，能够实现全场景的智能感知、智能决策和智能控制。
in the field of intelligent driving technology, the tian Shen zhi yan high-level intelligent driving assistance system launched by byd is the first mass-produced system in china to reach the L4-level intelligent driving assistance level, which completely breaks the monopoly of foreign brands in the field of high-level intelligent driving and brings users a safer, more convenient and intelligent driving experience, the tian Shen zhi yan high-level intelligent driving assistance system is equipped with 1 lidar, 12 ultrasonic radars, 8 millimeter-wave radars, 16 high-definition cameras, and an autonomous driving chip with a computing power of up to 500tops, which can realize intelligent perception, intelligent decision-making and intelligent control in all scenarios,
该系统支持城市NOA导航辅助驾驶、高速NOA导航辅助驾驶、自动泊车、遥控泊车、车道保持辅助、自适应巡航、紧急制动、车道偏离预警等一系列智能驾驶辅助功能。在城市道路上，系统能够自动识别红绿灯、斑马线、行人、非机动车等交通参与者，自动完成跟车、变道、转弯、避让等操作，用户只需轻轻握住方向盘，即可实现轻松驾驶；在高速公路上，系统能够自动跟车、自动变道、自动超车、自动驶入驶出匝道，全程无需用户过多干预，大大减轻了用户的驾驶负担；在泊车场景中，系统能够自动识别车位，无论是垂直车位、侧方车位还是斜列车位，都能自动完成泊车操作，用户甚至可以通过手机APP遥控车辆泊车，彻底解决了停车难的问题。
the system supports a series of intelligent driving assistance functions such as urban noa navigation-assisted driving, highway noa navigation-assisted driving, automatic parking, remote parking, lane keeping assistance, adaptive cruise control, emergency braking, and lane departure warning, on urban roads, the system can automatically identify traffic participants such as traffic lights, zebra crossings, pedestrians, and non-motor vehicles, and automatically complete operations such as following, lane changing, <img src="http://Ab.A5b.Org.Cn。163+608"><img src="http://Bb.A5b.Org.Cn。163+609"><img src="http://Cb.A5b.Org.Cn。163+610"><img src="http://Db.A5b.Org.Cn。163+611"><img src="http://Eb.A5b.Org.Cn。163+612"><img src="http://Fb.A5b.Org.Cn。163+613"><img src="http://Gb.A5b.Org.Cn。163+614"><img src="http://Hb.A5b.Org.Cn。163+615"><img src="http://Ib.A5b.Org.Cn。163+616"><img src="http://Jb.A5b.Org.Cn。163+617"><img src="http://Kb.A5b.Org.Cn。163+618"><img src="http://Lb.A5b.Org.Cn。163+619"><img src="http://Mb.A5b.Org.Cn。163+620"><img src="http://Nb.A5b.Org.Cn。163+621"><img src="http://Ob.A5b.Org.Cn。163+622"><img src="http://Pb.A5b.Org.Cn。163+623"><img src="http://Qb.A5b.Org.Cn。163+624"><img src="http://Rb.A5b.Org.Cn。163+625">turning, and avoiding, users only need to hold the steering wheel gently to achieve easy driving; on highways, the system can automatically follow the car, change lanes automatically, overtake automatically, and enter and exit ramps automatically, without too much user intervention throughout the process, greatly reducing the user's driving burden; in parking scenarios, the system can automatically identify parking spaces, whether it is a vertical parking space, a parallel parking space or an inclined parking space, and can automatically complete the parking operation, users can even remotely control the vehicle to park through the mobile phone app, completely solving the problem of difficult parking,
此外，比亚迪还在不断推进智能驾驶技术的升级迭代，2025年底股东大会上，比亚迪透露，其正在研发更高级别的智能驾驶技术，预计2026年将推出L5级全自动驾驶系统，实现真正的无人驾驶，为用户带来更加极致的智能驾驶体验。
in addition, byd is constantly promoting the upgrading and iteration of intelligent driving technology, at the shareholders' meeting at the end of 2025, byd revealed that it is developing a higher-level intelligent driving technology, and it is expected to launch the L5-level fully automatic driving system in 2026, realizing true driverless driving and bringing users a more extreme intelligent driving experience,
在充电技术领域，比亚迪推出的兆瓦级闪充技术，是新能源汽车充电技术的一项重大突破，彻底解决了用户的充电焦虑问题，为用户带来了“充电5分钟，续航300公里”的极致充电体验。兆瓦级闪充技术采用了高压快充架构，充电功率可达1000kW以上，充电效率高达95%以上，远超目前行业主流的快充技术（一般充电功率为150-300kW，充电效率为85-90%）。
in the field of charging technology, the megawatt-level flash charging technology launched by byd is a major breakthrough in new energy vehicle charging technology, which completely solves the user's charging anxiety problem and brings users an extreme charging experience of "5 minutes of charging, 300 kilometers of range", the megawatt-level flash charging technology adopts a high-voltage fast charging architecture, with a charging power of more than 1000kw and a charging efficiency of more than 95%, far exceeding the current mainstream fast charging technology in the industry (generally, the charging power is 150-300kw, and the charging efficiency is 85-90%),
搭载兆瓦级闪充技术的比亚迪新能源汽车，在使用专用闪充充电桩时，充电5分钟即可补充续航300公里，充电10分钟即可补充续航600公里，充电20分钟即可将电池从0%充至80%，完全可以满足用户的日常通勤和长途出行需求。同时，比亚迪还在加快闪充充电桩的布局，截至2025年底，比亚迪已在全国范围内建成超过5000座闪充充电站，覆盖全国所有省级行政区和主要城市，形成了完善的闪充充电网络，让用户无论走到哪里，都能享受到便捷、快速的充电服务。
byd new energy vehicles equipped with megawatt-level flash charging technology can supplement 300 kilometers of range by charging for 5 minutes, 600 kilometers of range by charging for 10 minutes, and charge the battery from 0% to 80% by charging for 20 minutes when using a dedicated flash charging pile, which can fully meet the user's daily commuting and long-distance travel needs, at the same time, byd is also accelerating the layout of flash charging piles, by the end of 2025, byd has built more than 5,000 flash charging stations nationwide, covering all provincial administrative regions and major cities in the country, forming a complete flash charging network, allowing users to enjoy convenient and fast charging services wherever they go,
在智能互联技术领域，比亚迪推出的DiLink智能网联系统，是国内最先进的智能网联系统之一，实现了“人-车-家”的无缝互联，为用户带来了更加智能、便捷的用车体验。DiLink智能网联系统搭载了15,6英寸可旋转中控大屏，内置了比亚迪自主研发的DiOS操作系统，支持语音控制、手势控制、触摸控制等多种控制方式，操作便捷、响应迅速。
in the field of intelligent interconnection technology, the dilink intelligent network connection system launched by byd is one of the most advanced intelligent network connection systems in china, realizing the seamless connection of "human-vehicle-home" and bringing users a more intelligent and convenient car experience, the dilink intelligent network connection system is equipped with a 15,6-inch rotatable central control screen, built-in with the dios operating system independently developed by byd, supporting multiple control methods such as voice control, gesture control, and touch control, with convenient operation and rapid response,
该系统支持在线导航、在线音乐、在线视频、车载KTV、车载游戏等一系列娱乐功能，让用户在用车过程中不再枯燥；同时，该系统还支持手机APP远程控制，用户可以通过手机APP远程启动车辆、关闭车辆、调节空调温度、查询车辆状态、预约充电等，实现了“足不出户，掌控爱车”。此外，DiLink智能网联系统还支持OTA在线升级，能够不断为用户推送新的功能和优化，让用户的爱车“常用常新”。
the system supports a series of entertainment functions such as online navigation, online music, online video, car karaoke, and car games, making the user's car use process no longer boring; at the same time, the system also supports mobile phone app remote control, users can remotely start the vehicle, turn off the vehicle, adjust the air conditioning temperature, query the vehicle status, and make an appointment for charging through the mobile phone app, realizing "controlling the car without leaving home", in addition, the dilink intelligent network connection system also supports OTA online upgrade, which can continuously push new functions and optimizations to users, making the user's car "always new",
除了上述核心技术之外，比亚迪还在不断研发其他颠覆性技术，灵鸢无人机载系统就是其中之一。灵鸢无人机载系统是比亚迪自主研发的一套集成无人机起降、充电、控制、数据传输于一体的车载系统，搭载该系统的比亚迪车型，能够实现无人机的车载起降和充电，为用户带来了更加丰富的用车场景和体验。
in addition to the above core technologies, byd is also constantly developing other disruptive technologies, and the lingyuan UAV on-board system is one of them, the lingyuan UAV on-board system is a set of on-board systems independently developed by byd that integrates UAV take-off and landing, charging, control, and data transmission, byd models equipped with this system can realize on-board take-off and landing and charging of UAVs, bringing users richer car use scenarios and experiences,
灵鸢无人机载系统搭载的无人机，具有高清摄像、实时传输、自主导航、自动避障等功能，用户可以通过车辆中控屏或手机APP控制无人机起飞、降落、飞行和拍摄，实现空中视角的拍摄和监控。例如，在户外探险时，用户可以控制无人机