Sketch 的开发商 Bohemian Coding 是怎样一个公司?

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Bohemian Coding是一个⋯⋯

处心积虑发来邮件说我们出新版了,只有 $49 的「introductory price」而且是「first week only」哦:

然后不到两天,官网就有了 WSJ discount 了呢⋯⋯


然后咱来看看 Sketch 2 的价格策略呗⋯⋯

我觉得一款好的应用应该是这样子滴,比如 Things⋯⋯

楼上有人提起到 DrawIt,这货当年在 2010 年跟 FusionAds(大牌哦)做过合作出过软件合集,这么多软件只要 79 刀哦!然后⋯⋯然后⋯⋯然后 DrawIt 这个软件就再也没收到过更新啦⋯⋯再然后呢⋯⋯也就是 Bohemian Coding 这个网站上,连 DrawIt 的关键词都没有啦⋯⋯

小吐槽哟:这个 bundle里的 FontCase 也是他们家的哦,然后⋯⋯然后⋯⋯有惊喜:bohemiancoding.com/font

小吐槽二号哟:Versions 和 Kaleidoscope 也在这个 bundle 里哟,小朋友们还记得我吗?嗯⋯⋯对啦!当年可是 We Were Sofa 这个人见人捧的明星巨匠哟,记得 bundle 没出多久,几个月吧?软件就卖(收购?)给别的公司了⋯⋯


好啦⋯⋯咱不吐槽这些黑历史了,就单说 Sketch 本身功能的话⋯⋯除去比 Photoshop 性能还差,画布滚动、缩放比 Windows 应用体验还差之外,真的是一款非常棒的软件!

5.21.2014 更新
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被折叠的答案也会有更新喔!

上面提到了 Fontcase,官网指向的 bohemiancoding.com/font 也早已不复存在,不过呢……Bohemian Coding 也不甘心啊,产品线就一个 Sketch 也太单调啦,我们改个名字出个新 app 吧!于是呢,在 2013年 11 月一个秋高气爽的晚上,Bohemian Coding 发布了他们的全(pian)新(qian)应(zuo)用(pin)……Fonts!而且,只卖 $9.99!只卖 $9.99!这么便宜的价格能买到已经不更新了的、当时价值 333 的 Fontcase 的后续产品!还想怎样?那就是一个字:买!买!买!

但是好景不长,为什么好景不长?请看他们官网的详细说明:
bohemiancoding.com/font

也就是说现在他们的官网,你连 Fonts 的链接都找不到了……不过通过 Twitter 的搜索,在一个比较奇怪的域名下能看到之前的页面:Fonts | Simple Font Organizing。不过连 Typekit 的 js 都变了,copyright 还写着2013,估计又成了半(juan)途(qian)而(pao)废(lu)的产品

奇怪的 “t” 前缀让人不爽,也许 t 代表的是 temp?也许是 test?或者 to-my-stupid-customers?trolls?管他的呢,木有人会在意的啦……

另外值得提及的是,这款 app 从发布至今,只更新了两次,一个非常有 Apple 范儿的工作室!

6.24.2014 更新
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各位好!折叠君又来更新啦!各位赌球都赚大钱了嘛?没赚钱?什么还赔了?不要紧,这次我还有爆料喔!

5.21.2014 更新更新的时候我提到过 t.bohemiancoding.com/fo 这个地址小盆友们还记得吗?对啦!这个地址现在已经访问不了啦!不知道是他们的老板在 Google Analytics 看到了有人访问还是什么原因⋯⋯反正,访问不了啦!不过我早料到有这一手喔,当时还截图了呢:


当时为了截取全部用了 Chrome 的插件,所以没有截取到地址栏是个遗憾!不过你们需要的话我可以 PS 一张喔不对 Sketch 一张给你们喔⋯⋯神马你是脑残粉?不信这是当时的截图?真的啦,你看啦这个页面都没有 font-face 自定义字形!这么高端大气怎么会用 Georgia 呢!而且这个页面当时真的存在啦,你看知乎酱都把当时的页面 title 「Fonts | Simple Font Organizing」抓过来了啦,喏,那个链接就在上面啦⋯⋯

7.1.2014 更新
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小盆友们还记得我嘛?我又来更新啦!萌萌哒 Sketch 这次被国外网友吐槽了哦,标题叫「Adobe Illustrator vs Sketch performance」,看完之后可不要哭哭喔:

youtube.com/watch?

10.2.2015 更新
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号外!号外!Bohemian Coding 吃喝嫖赌欠下3个亿,带着小姨子……

就在2015年12月的第一天,Bohemian Coding做了一个重大决定:Sketch Blog - Leaving the Mac App Store!借口总之还是那些啦,sandbox好烦哟,影响用户体验喔,放在MAS上还有好多限制哟,MAS上的评论要等至少一周诶哟(哈哈哈哈哈哈我直接用帮助菜单中的表格发邮件给它们它们都至少一周才回我,有的回都不回!!!!!!!!!!)

接下来是高潮了, 请看它们的神逻辑!下面老子开始直译了!!

What about my iCloud documents?

iCloud Drive is available to any app on your Mac—regardless of whether the app was downloaded from the Mac App Store. This means that if you store your Sketch documents in iCloud Drive, you can continue to do so.



我在iCloud 上的文档怎么办?
您Mac 上的所有应用,不管是否是从 Mac App Store 上下载的,都可以使用 iCloud Drive。这意味着如果您用 iCloud Drive 保存 Sketch 文档,您可以继续这样使用。

尼玛!iCloud 文档和 iCloud Drive是尼玛一回事吗!!!MAS上的app 会给app单独分配一个专属的container文件夹,和iCloud Drive 是一样的吗!我们的设计师妹子都没搞懂这有什么区别,你还来一句you can continue to do so.,do尼玛啊!

Sketch药丸!

6.13.2016 更新
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哈哈好哈哈哈哈好哈哈哈哈好哈哈哈哈好哈哈哈哈好哈哈哈哈好哈哈哈哈好哈哈哈哈好哈哈哈哈好哈哈哈哈好哈哈哈哈好哈哈哈哈好哈哈哈哈好哈哈哈哈好哈哈哈哈好哈哈哈哈好哈哈哈哈好哈哈哈哈好哈哈哈哈好哈哈哈哈好哈哈哈哈好哈哈哈哈好哈哈哈哈好哈哈哈哈好哈哈哈哈好哈哈哈哈好哈哈

重磅消息!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

Sketch或将改为按年付费!!!!软件发展史上的又一里程碑!!!!

Sketch发表声明了!!!请看blog.sketchapp.com/vers

我简单给大伙翻译一下吧:

自从2015年10月我们从Mac App Store 下架,销量急剧下滑,没有鸟平台渠道,我们的软件都卖不出去啦,知道这8个月我们是肿么熬过来的吗!!我们都快要吃土了啊!!工资都开不出来了啊!!肿么办!不行,我们想到了一个非常棒的解决方案……来来来,每个用户$99用一年,shut up and let me take your money!

下面有人问了,这就是传说中的订阅模式吗?(Is this a subscription?)

Nonono,肿么可能!当然不是了啦!你不给我们每年交钱,我还会让你继续用我们的软件啊!!只是收不到更新而已!!

尼玛,我Adobe Creative Cloud断了网也能一样用啊!

犀利的群众又问了,不更新的话,俺还能打开新版本的软件创建的文件吗?(Will files be backward compatible?)

Yesyesyes,我们当然会尽量减少文件结构的改动了啦,但是,我们不保证以后不会改喔!

嘴上说不改,身体还是很诚实的想要改改改呢!!

下面我就做个纯搬运工,把Medium上高赞的评论搬过来好啦,本人英语渣渣只有12级翻译的不好请见谅喔:

Christian Uhlenfeldt: So instead of paying $99 once every 2–3 years, we’ll be paying $99 every year, and your main argument for this is that the old model was unfair for customers?

所以我们现在要每年付99美元,而不能再2、3年付99美元给你们,你跟我们说之前的付费模式对客户不公平,是吗?[手动滑稽]

David Shastry: Lots of people seem to be frustrated by this change, but what bothers me most is the tone of the messaging involved. The article is written in a way that makes it feel like you genuinely care about your users which is why you’re making this change, however, that’s not the case. That to me is the main problem and why people are pissed. The goal here is not user driven but rather financially motivated; and you know what that’s perfectly fine!!! People need to be paid well if they deliver significant value. Cutting through the marketing fluff, it’s the lack of honesty and clarity in intention that bothers me.
Saying something along the lines of “hey guys, we’re a small team at bohemian working on this great app for a few years, and we just need more cash flow to keep developing a great product, so we’re upping the price/changing our licensing model slightly to keep the lights on”, sounds a lot better than “we’re basically making you pay $99 a year and we’re making you do it because we care about you”.
I shared an article on my LinkedIn yesterday, written by Jasmine De Bruycker of Base Design for Fast Company, that talked about how brands need to become more honest & real, focused on genuinely caring for their customers and stop pushing products if they want to see continued growth.
I didn’t think I’d find a real world example of this so quickly.

很多人都觉得这个改动很傻逼,但是更让我不爽的是,你们对待此次改动的态度。同篇文章用了一种你们是辣么辣么地在乎我们用户才做了此项改动的口气,然而事实并非如此,在我来看这项改变并非是从用户的角度考虑,而是从公司财政的角度考虑的…

算了,懒得翻译了,直接把BC的原文贴过来,免得改掉了[手动滑稽]

Versioning, Licensing, and Sketch 4.0

It’s been just over two years since we released Sketch 3.0, and much has happened in that time. We’ve shipped a total of 30 updates and are incredibly proud of the work we have done. Not only that, our fantastic community of Sketch users has increased tenfold, sharing a wealth of resources, tutorials, and Plugins. For that, we thank you!


As we’ve recently shipped Sketch 3.8, many people have been wondering if Sketch 4.0 is around the corner. Today we hope to shed some light on that topic and share what we think is a better idea regarding updates…


Until now, it has been our custom to release a major version of Sketch (2.0, 3.0, etc) every couple of years as a paid upgrade, with minor updates (3.1, 3.2, etc) for free in between. While this is a very common model for software, we don’t think it is fair: customers who have purchased an app closer to the original release date get free updates for longer than someone who bought the same product halfway through its release cycle. We think a fairer approach is for everybody to get the same period of free updates, no matter when they purchased the app.


We would also prefer to ship big updates and improvements frequently, when they’re ready, rather than waiting for the next major version to come around in order to entice people to upgrade. As a consequence, we intend to remove the distinction between major and minor releases altogether.


What does this mean for “Sketch 4.0”?

There will be no grand launch of “Sketch 4.0” as such. Following on from the current Sketch 3.8, we will release version 39, and after that version 40, and so on.

In fact, we’ve already shipped a number of enhancements that had been originally planned for 4.0, including improvements to Mirror and Symbols. We intend to continue with this pattern, releasing incremental updates and new features when they are ready.


How will this affect my license?

If you own a Sketch 3 license, we can guarantee you will continue to receive free updates for at least the next six months — or until one year after you originally purchased Sketch — whichever comes last! After then, if you want to continue to upgrade to new releases, just renew your license and you’ll be set for the next year.

If you don’t want to renew your license after your current one expires, that’s completely fine; you will be able to continue using that version of Sketch for as long as you want.

So, to confirm the upcoming change: Sketch will be dropping its traditional version numbering scheme, and everybody will receive at least another six months of free updates, after which you can extend your license to receive another year’s worth.

We would love to hear your thoughts on today’s announcement over onTwitter or our Facebook group. We want to continue to make Sketch better, together.



Update: Since this post was published, we’ve received several questions asking us to clarify some points on today’s announcement, which we hope to answer below.

How much is Sketch going to cost?
A license of Sketch will still cost $99 USD and will give you one year of free updates. The usual educational and volume discounts will still apply. This will be the price for first-time customers and people extending their existing license.
Is this a subscription?
No. Once your license has expired you can still use the app for as long as you want. We will not force you to pay again to use it. You don’t have to renew your license if you don’t want to.
Do I have to do something now?
No. Everybody’s license is valid for at least another six months so no action is required.
When will I have to update?
You will not have to upgrade if you don’t want to. Your license is valid for a year after the date of purchase so if you bought your license today (8th of June 2016) you’ll get all the regular updates that are released up to the 8th of June 2017.
If your license expired and you choose to wait a few months until renewing it, you can. There will be no penalty or anything like that, so you can skip a year should you desire.
What if I purchased a Sketch 3 license more than a year ago?
We think it would be unfair for you to suddenly find that your license was expired, so we’re giving anyone in this position an additional six months for free, to the 8th of December 2016.
Will I have to extend my license to receive fixes?
Sketch’s releases have always been divided up into regular updates and bug-fix updates. For example, version 3.8 was a regular update and 3.8.1 was a bug-fix update. Under the new scheme you would be entitled to a bug-fix update even if your term is up, but you will not receive the next regular update after that.
Will files be backward compatible?
In the past we’ve often changed the file format to accommodate new features. Features such as Symbols were impossible to do in a backwards-compatible way. Since Sketch will continue to evolve, we will have to change the file format from time to time. While we will try to reduce this to a minimum, sometimes this is unavoidable.